A warm welcome to all sports fans who have ever spent way too much time deciding which Eagles player’s jersey to buy. To those who have stared in awe at the Phillies hat wall at Rally House. To those who recognize both the Phillie Phanatic AND Gritty as the best mascots in all of sports.

I’m a Philly sports fan of over 30 years and a brand nerd. I’ve personally reached out to Chris Heck for a copy of the 76ers brand guidelines to no avail. I wear shirseys on vacation to make conversation. And I’ve always loved talking about the “look” of the sports we watch every day.

I want to make a creative space that brings us all together. I will be using this page for news on the latest jersey and logo news, historic retrospectives, rankings and lists, community features, and more. This is an inclusive space where we can all come together and rep Philly.

-Steve